The first Web Site that I visited was Amazon.com. Amazon is a very simple looking Web Site, it has a simple banner at the top that has their Amazon logo on it, and below that is a search box that you can use to search the entire site for anything that you are wanting to shop for, and then down the left hand side of the page is a more general shopping guide, where you can select a genre such as books or movies that will take you to a page full of different books and movies that they offer for sale. When you go to the homepage they also advertise for their own product the Kindle, but then below that is also a more custom selection based on what they think you would like to buy according to your recent purchase and browsing history, so it feels like they are catering to your likes and is a really good marketing strategy to get people to buy some things that they didn’t originally mean to purchase when they visit the Web Site. Navigation throughout the site is very easy, and the load times are kept to a minimum by keeping away from large images that might slow down a computer.
Amazon makes good use of white space on their Web Site, which helps to keep the site from looking too cluttered and makes it easier for the viewer to find what they are looking for. When you select a category to shop in such as movies, it uses headings and different font sizes and colors for subheadings to make it easier for you to go through the different genre's of movies to help you find what it is you may be looking for.
The audience for Amazon.com is pretty much everyone, from buyers to sellers. You can buy or sell everything from new and used books and movies to clothes and tools, so you can find almost anything that you want on this web site and most of the things you find on here are often at discounted prices when compared to department stores or other stores that carry the items, making it very popular for purchasing gifts or other things that you may not need right at this moment and can afford to wait a few days for shipping.
The second Web Site that I visited was Ebay.com. Ebay is also a very simple looking Web Site, using a white background with a small Ebay symbol at the top of the page. It also has a very simple way of finding what you are shopping for by just typing it in to a search box that will then display all of the matches so you can buy. After searching for the item that you are looking for, you can then sort the search list by a few different ways, including by price or by relevance. It is very easy to set up a buyer/seller account and they have a great notification system to alert you whenever you do sell an item.
The load times of the pages are also very short, and the Web Site is very easy to navigate thanks to the user friendly search engine and tabs on the left column for a more general search. Headers of different fonts and sized help you to navigate through similar items to help you find things easier
Ebay is very similar to Amazon in that you can buy almost anything that you can think of on their web site, even cars and boats. It attracts just about everyone as well because since a lot of the sellers on the site are individuals you can sometimes find very good deals that will help you save a lot of money.
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